However, there is no in-depth understanding of how the front-end customers come, what are the methods, and how to better acquire users. But recently, due to work reasons, after a certain degree of understanding and research on Huawei's LTC process, it gave executive email list me a lot of new inspiration. LTC is Lead To Cash, the whole process of B-end products from lead acquisition, lead management to customer transactions. The entire process can form a standardized executive email list and observable Leads conversion funnel model, which is also one of the four main processes that Huawei has developed so far.
Note: Four major processes "IPD (development) executive email list MTL (marketing), LTC (sales/delivery), ITR (after-sales)" Combined with the user experience recommendation model of B-end products, it can be seen that these two funnels can actually be combined, and the designer role forms a complete closed loop through experience design-driven and business thinking empowerment (below). Back to the data indicators mentioned above: at the front end of the model, when a new user obtains information through friend or peer recommendation, self-search, and various marketing channels, he will conduct a re-verification of information acquisition. Where is the source of executive email list the container for information verification? A large part of the way is the official website of the company.
The official website of the company has become the most important source of the LTC conversion funnel: it has the mission of user acquisition and user contact. Therefore, in the recent self-driving project, the idea is to revise the official website of the company through executive email list some design strategy formulation and experience optimization: as the carrier of Leads conversion, its optimization can immediately increase the funnel width and funnel conversion rate, and increase executive email list the number of leads. and quality, so as to win more sales opportunities, bring more benefits to the company, and realize the value-added design. Because the company held an industry summit on 6.26,