Facebook and Google dominate digital advertising today and will be the undisputed kings of 2018 . Just look at online ad spending data Image Masking and Facebook Ads and Google AdWords take the cake. But, not only do they dominate the market in digital advertising , they have also become one of the major players in advertising in general. Facebook and Google dominate global advertising Google, Facebook and digital advertising: what the data tells us As published Image Masking by Statista, Facebook Ads and Google AdWords already account for no less than 61% of the digital advertising market.
But it is Google that takes the biggest part of the cake, since its ads account for 44% of the investment, while Facebook corresponds Image Masking to the rest. If we look at previous years, it is clear that the trend is upward: in 2012 digital advertising on Google and Facebook was "only" 47% of digital advertising. But perhaps the most surprising thing is the importance of these two "giants" within the advertising market worldwide and in all channels, including traditional Image Masking ones. Here, Facebook accounts for 7% of the total and Google 18%, meaning that up to a quarter of all global spending goes to Google ads or Facebook Ads.
In this case, the upward trend is even more marked, since in 2012 they only represented 9%. These data refer to the entire advertising Image Masking market worldwide, but what happens in Spain? According to data from the Interactive Advertising Bureau (IAB), in 2016 online advertising attracted a total investment of 1,526 million euros in Spain. Of these, 783 (more than half) were dedicated to search engine ads, of which we can assume that the vast majority used Google AdWords Image Masking as a platform. The data we currently have does not allow us to know precisely what Facebook's business figures are, but no one doubts its popularity in our country.